Initial Deal Strategy

Because every deal is different, we create win themes that are unique and aligned with the precise details of each pursuit. We develop deal strategies that guide you to victory and technological and operational approaches that address your customer’s needs.

Price to Win

Our vast experience lets us pinpoint the ideal price for each contract you bid on, allowing you to maximize both your win rate and your ROI. Our analysis includes more accurate projections of your strongest competitors’ pricing than simple historical data can provide. We go deeper to arrive at price points that distinguish you from your competition without leaving money on the table.  

Insights to Win™ is an AI-powered evolution of CSmart Insights® that delivers broader, actionable intelligence across agencies, markets, and opportunities. With cutting-edge AI and enhanced resources, Insights to Win™ empowers clients with key insights for competitive success, delivered at critical checkpoints in their procurement journey. 

Competitor Analysis

Our research reveals more than just the numbers behind your competitors’ proposals. Any good proposal tells a compelling story, and we have developed tools to accurately predict the narrative approach each of your primary competitors will use when bidding against you. We provide this information to you so you can ghost appropriately, alter your strategy to cast doubt on others’, and tell a better, more effectively differentiated story to your evaluators.

Color Team Reviews

We review, critique, and score your proposal during your writing and review cycles. You’ll learn where you’re losing points, why you’re losing them, and how to get them back. The result is a highly targeted, perfectly polished, winning proposal.